Clients perceive the companies as strong, sound, and innovative. The interviewees have a positive view of corporate values such as respect, transparency, and commitment. They see the Business Group is a great place to work. They also point out the Company’s contributions to the region and its social actions in the communities through our GreenLand Foundation- FGL. In terms of the environment, there is a positive perception about our responsibility towards the environment.

There is a clear opportunity to move towards more open and detailed communication to allow our clients to be more knowledgeable about our business offers, and to communicate leadership, social impact, and good environmental practices.

There is little knowledge about Grupo GreenLand, but they do know the businesses with which they have relationships (Banacol, Wakate and CFS Logistics) and perceive their good management. In this respect, they highlight transparency, ethics, and commitment as their main values. They recognize the social and environmental commitment as well as a contribution to the construction and enrichment of the region, and the contribution to strengthening the social fabric by investing in the families and counseling young men and women through our GreenLand Foundation- FGL

In terms of employment, the communities perceive a good working environment in the group’s companies, although they do not know in detail the benefits offered.

They identify GreenLand as a strong, sound, and resilient company that is based on values such as respect and solidarity. They highlight the group’s commitment to their employees and their families and show a positive difference in terms of the hiring policy. In terms of the environment, they acknowledge the group’s actions as responsible and emphasize good practices such as the care about water and the preservation of the flora, fauna, and natural resources in general. They also cite the activities of our GreenLand Foundation- FGL as an important commitment to the communities.

They know about the group’s offerings among which they highlight process innovation and see the diversification of GreenLand’s portfolio as something positive. Although they perceive the brand as something close to home, there is greater recognition of Banacol because of its history and impact on the region, and that creates trust.

Trade associations recognize Grupo GreenLand; they view it as a synonym for agri-industrial development and highlight the diversification of its businesses because it contributes to the operations across the board. They perceive leadership and business productivity as leverages that have a positive impact on the employees, who enjoy significant work-related and emotional benefits. They also recognize the strength of the group in the region, its high-performance standards, and they value respect and ethics

In the area of sustainability, they highlight the group’s social commitment, especially by our GreenLand Foundation- FGL in the areas of education, housing, and employment for young men and women. The trade associations also feel that GreenLand prioritizes caring for the environment and works to promote the sustainable development of the regions where the group operates. This activity is supported by national and international certifications.

Employees know Grupo GreenLand, its history, its business diversification, and highlight the group’s history, strength, and closeness. They also highlight the group’s actions within the framework of compliance, respect, honesty, and responsibility. They value their leaders’ transparency and fair treatment. They indicate that they are committed to helping their teams grow, through social inclusion actions and the opportunities provided by the company. They also recognize the leadership by top executives as well as the innovation and technology processes that make it possible to offer added value to the clients.

They highlight the commitment to the environment through the implementation of good practices for the care and preservation of natural resources. They have a positive perception of the social actions by our GreenLand Foundation- FGL in favor of the communities, especially for children and youths.

They recognize GreenLand’s diversification as a strength, and they stress the value of transparency and social purpose with a focus on early childhood with which GreenLand works in the various regions. They also highlight the Group’s environmental responsibility as reflected by the various initiatives aimed at caring for the natural resources around the group’s areas of influence. In terms of employment, their perception is that there is a commitment to the employees and their families, as well as a sense that they belong to the Group. They believe that GreenLand is a great place to work.

Unions know Greenland and the integration of all its businesses, and they perceive it as a group of economically strong Business Group, which manages its finances correctly, operates in a responsible, respectful, transparent, and honest fashion, cares for social wellbeing, and respects fundamental human rights in the areas where the Group is present. They recognize the social actions that contribute to the development of its areas of influence through direct, stable jobs, continuous education, a good work environment, and the creation of benefits for the employees and their families. Furthermore, the Group knows the problems of the region and listens to the needs of the unions. They highlight the social work of our GreenLand Foundation- FGL through its contribution in the areas of health, housing, and sports.

The Group’s environmental responsibility is also highlighted by the unions which say that GreenLand is highly committed to the environment, and the unions are familiar with the awareness creation efforts they implement with their employees to create a healthy balance between their operations and their natural environments.

National journalists know what GreenLand is, but they know little about the group’s actions and results. Nevertheless, they do have a positive perception of its operations and its environmental and social impact in the areas where the Group operates. On the other hand, local media know the group and identify its companies and their respective offerings. They stress the group’s contribution to the social and economic development of the communities by creating jobs, and by its sustainability strategy, where they recognize the job of the GreenLand Foundation- FGL. The media believe that social management is GreenLand’s forte, and that the Group is financially stable. They highlight issues such as human warmth, quality, and improvement in living conditions.